Vidéotron and its Earth Day spokesperson, singer/songwriter Daniel Boucher, will urge the company's 1.6 million customers to do something practical for the environment by switching to online billing. That could save up tens of tons of paper. Moreover, for each Vidéotron customer who decides to subscribe to online billing, the Earth Day organization will plant a tree here, in Quebec.

Vidéotron's green campaign, launched on April 4th by Quebecor, was given impetus by the partnership with Earth Day, an organization dedicated to practical action for the environment. The idea of planting a tree for every customer who agrees to receive his or her Vidéotron invoice electronically instead of by mail grew out of that partnership. Earth Day will plant the trees as part of a project to create windbreaks along Quebec highways. In addition to reducing winds and improving road safety, the natural protective belts will help sustain biodiversity by providing breeding grounds, resting places and feeding grounds for many species of animals.

Earth Day encourages individuals and businesses to take action to save the environment - on April 22 and every day of the year. Each year, more than 500 million people in 184 countries celebrate the environment by doing something practical on Earth Day, the largest participatory environmental movement in the world. In Quebec, Earth Day has been celebrated since 1995 and a growing number of activities are organized each year.